Take

Manage Your Expectations

If I go to your site and there's a big blockout modal alert with the only options being "Accept All" and "Manage Settings", your options are to fix the bullshit exploitation business model that's already withering on the vine as it loses public support and legal cover, or to wait until bankruptcy and bitch and moan about how "the market never sent you any signals for what to fix and then you suffocated under the weight of regulation".

If your core business idea is to vacuum data about people's lives and habits and then resell them for money, it doesn't deserve to survive. If it's ever legitimate, it's not workable as a pillar of society or a thing that every business can do.

Don't get stuck in the dogmas of the trackers, the miners, the hoarders and the advertisers. Do what it is that you do. Get the word out. Let people find it and use it or read it or listen to it or whatever it is you do. The world is a big place and has room for many successful businesses. What it doesn't have room for is bloated messes of corporations getting, insincerely, into every market they can enumerate, just to keep the numbers up, the growth up, just to be "seen" or "ranked highly" in one more place.

Surveillance Capitalism is a cancer on society. Venture Capital is a false high, leaving businesses strip-mined, founders broken, employees wrung out like towels, and ideas accepted that don't work with billions behind them, and ignored though they would benefit many.

There is a place for keeping the space race alive and for running the engine of discovery, so that we can catch the ideas that no one expects to explode into society-altering upheaval, like movable type or electronics. There's no place for doing so off the backs of hundreds of thousands of employees not even allowed a workable, dignified job or a living wage.

We live in the future now. It was never the high technology that was the problem, it was the squishy humans, the poverty of their imaginations and their willingness to define the peak of human reasoning and achievement as an industrial age ironmaster.

Previous post: Quinn Nelson: The MagSafe Battery is Trash Following post: As Regards Circles and Jerks